My permanent objective is to find new, captivating ways to tell stories. I thrive in roles with a wide scope and room for growth and innovation. I enjoy creating content and seeing my (and my team’s) vision come to life, especially when we’re thinking and operating outside of the box.
April 2023- Present; Dubai, UAE
I manage editorial for WIRED Middle East, the Middle East edition of the world’s leading tech magazine. That includes publishing a quarterly magazine and running the brand’s website and social media outlets.
Creates compelling and impactful content with a small team
Manages a team of award-winning designers and journalists
Is relaunching the team’s video efforts and growing its digital footprint
Built structure and process into the team’s workflow
December 2020 - March 2023; Dubai, UAE
I managed a team of 25 B2B editors, reporters, designers, and multimedia producers working across 17 titles.
Launched paywall for each brand without major loss of traffic
Launched four magazines and their digital platforms
The B2B division won 13 awards at the annual ITP Awards under my leadership
Personally highly commended as the Editorial Person of the Year at the 2022 ITP Awards
Managed the company’s partnership with UN Women
Brands in my group: Global Energy Future, Oil & Gas Middle East, Construction Week Middle East, Utilities Middle East, Refining & Petrochemicals Middle East, PMV Middle East, MEP Middle East, Facilities Management Middle East, Commercial Interior Design, Middle East Architect, Aviation Business, Logistics Middle East, Digital Studio Middle East, ITP.net, Oil & Gas KSA, and Construction Week Saudi.
The April 2022 issue of Oil & Gas Middle East. Editor: Matthew Amlot, cover photography by ITP Media Group, design by Amjad Ayache. Property of ITP Media Group.
The June 2022 issue of CW. Editor: Ranju Warrier, designed by Amjad Ayache. Property of ITP Media Group.
The February 2022 issue of Commercial Interior Design. Editor: Jane O’Neill, cover design by Amjad Ayache. Property of ITP Media Group.
Click on each image to visit the corresponding website.
December 2020 - March 2023; Dubai, UAE
I contributed analysis and commentary pieces on the energy sector to the Arabian Business website, and provide insight on current events in the sector. I also moderate and host energy-related panel session at Arabian Business conferences and seminars.
Although CO2 emissions have dropped due to the COVID-19 pandemic, it cannot be considered a win for the energy transition
BP says that oil demand will never recover to 2019 levels, but the oil and gas industry won't soon disappear
President-elect Joe Biden could ease sanctions on Iran, ban fracking in the US, and tighten regulations for domestic producers
August 2018 - November 2021; Dubai, UAE
I managed Oil & Gas Middle East, a regional B2B magazine as the only editorial team member on the brand.
I was the first editor in ITP’s history to interview the CEO of ADNOC Group, and to be invited to the Saudi Aramco headquarters
Researched, interviewed, wrote, edited, and published stories for the monthly print edition, website, and associated social media channels.
Pitched and mocked up cover ideas, managed a network of contributors, helped organize and run the brand’s annual awards event (The Middle East Energy Awards), moderated roundtables, and appeared on camera to host videos
In my first year on this brand, I increased pageviews by 100%
Worked with ITP Gaming in my free time to research, write, and edit scripts and to record gameplay videos for PlayStation Arabia’s YouTube account.
Click to enlarge cover photos
April 2018 - August 2018; Dubai, UAE
Produced videos and articles for various clients, including StepFeed and Forbes Middle East
Joined UAE hospitality chatbot startup, Pincerno, as their head of marketing, helping them get accepted into the In8 accelerator program
February 2017 - April 2018; Dubai, UAE
I joined Forbes Middle East as a print journalist, but quickly took over digital reporting, launching the brand’s video team.
Conceptualised, pitched and produced videos and video series (many of which are still among Forbes Middle East’s most viewed videos on YouTube)
Wrote print and web articles on technology and startups
Maintained the website and social media, and hosted the company’s events as an emcee
Wrote several cover stories, including an interview with Vero founder and CEO Ayman Hariri.
Click to enlarge cover photos
December 2016 - February 2017; Beirut, Lebanon
I helped launch the English edition of Sayidaty magazine, a well-known Arabic language publication for women in the Gulf. I worked closely with the editor in chief to create digital content celebrating successful Arab women. I also wrote lifestyle articles, and all content was tailored to reach a Gulf audience.
Shortlisted for the international energy journalism awards (2022)
Third place at the Pinnacle Awards (2017)
Finalist for the Society of Professional Journalists’ Mark of Excellence Award (2017)
President’s Excellency Award for Outstanding Achievement (2007, 2012)
M.A. Magazine, Newspaper and Online Journalism
May 2016 with honors, 3.8 GPA
B.A. Media and Communications
June 2015 with high honors, 3.7 GPA
International Baccalaureate
June 2012 with highest honors, National Honor Society member
Volunteer librarian - The Old Library (2022)
Head - AUB Feminist Forum (2015-2024)
Co-founder - Refugee Education Group (2010-2012)
Founder/head - AUB Cat Welfare (2015)
Managing editor - Global Young Voices (2015-2017)
